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From Scratch is an astonishingly practical and useful guide for budding
entrepreneurs, management and college students, the corporate community and working
executives who (should) carry the secret ambition of owning a corporation one
day.
It is an entertaining and powerful description of an entrepreneur's
journey - the struggle, risks, strategies, sacrifices, guidelines and the supernormal
returns. It is a book that poses numerous questions to the beliefs and career
philosophies of the 'middleclass' and offers aggressive alternatives in a simple
and stepwise framework. The work addresses several business areas like high-pressure
sales management, low-budget manpower retention, career planning, result-orientation,
fund-raising and corporate leadership.
In simpler words, the book is
an exceedingly useful companion for your journey from an employee to the employer,
from working in a corporation - to owning it one day.
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